Corporate gifting has never been more popular nor ever more important. In such a competitive market, where competition for brand loyalty and recognition is so fierce, using gifts is a powerful way to stand out, to forge a connection or even just to say thank you. There are of course many ways to gift people, many types of gift that are appreciated in different contexts – from vouchers to electronics, stationery to holidays – but, where appropriate, few gifts hit the spot as much as a fabulous bottle of wine.
Wine’s role as a perfect gift is supported by so many factors, such as price, prestige, and the general friendly vibe wine tends to carry with it. Of course, it won’t be for everyone, and you might want to do some exploratory feeling-out to see if such a gift would be appreciated by your client, but in the main, wine is among the best gifts you can give someone to reinforce your brand’s connection with them.
But the question inevitably becomes: which wine? In the whole wide world of the vinous stuff, how could one possibly choose which bottle to choose? Well, if you’re reading this, you can probably guess what our answer is so let’s get right to it: our case for why Amarone should be your choice for a corporate gift.
First up – rosso is bosso
Wine preferences are infamously varied and individual – the greatest wine of all time in one particular style might be completely meaningless to someone who doesn’t prefer that style. Nevertheless, survey after survey shows that, while most drinkers like both, if pushed people will lean towards red wine. So, if you’re going to gift wine, as a general rule, people are more likely to be happy with receiving a bottle of red. Furthermore…
Bold is beautiful
This is less proven by the surveys, but there is, in the end, a reason why we refer to big, fruit-forward wines with phrases such as ‘crowd pleasing’: because they really do tend to please the crowds! There are some red wines which, though extremely fine and praiseworthy, may be a little less likely to appeal to someone due to an unusual flavour profile, whether it’s too tannic or too acidic or even just a bit niche, like certain Burgundies that taste of mushrooms.
Fruitiness, on the other hand, is rightly considered the bedrock of almost all wine, and is generally the first thing most people look for when they taste it. As such, wine with a substantial fruit foundation is probably the safest option when going for a gift.
Fine and refined
Some wines, especially those with the alcoholic power to pull of really big flavours, can be overwhelming to some people, can perhaps lack a little finesse or subtlety, and might feel a bit like a gift with plenty of flash up-front, but with maybe some depth and profundity missing. What’s needed is a wine that is able to combine that all-important warm, enveloping, friendly fruitiness with what might be considered something special, the substantial secondary and tertiary flavours that elevate wine, that make great wine great.
Not least because…
Perhaps the most salient indicator of the real top levels in wine, what separates the wheat from the chaff, the best from the rest, is ageability. That mysterious combination of qualities, some of them understood and some of them still deeply obscure, that give the wine what it needs to endure, to keep improving and developing, to obtain those aforementioned subtleties and profundities that make it stand out from the rest. A great gift, if it is wine, should have some longevity on it, should perhaps be able to to double as an investment – either to be drunk later on with greater enjoyment than would’ve been otherwise, or even to be sold on (because even to people who don’t like wine, a great investment is something to be celebrated).
But you know, these things don’t come cheap – but that needn’t be the end of the world.
The price is right
Naturally, you don’t want to skimp on a great present in any normal circumstances. Money, of course, is not everything, but at a basic level value often does indicate something in the world of wine – quality, yes, but also rareness, regard, prestige even (we’ll come back to that word in a bit). As such, it’s definitely worth showing your client some appreciation, not to mention getting a reassuring guarantee of excellence, by spending above a certain amount just to be sure.
On the other hand of course, you don’t want to spend too much! There’s a bottom line to look out for here after all, and you’ve got to keep your budget in check (not least to afford more gifts!). As a result, what you’re looking for is a product that will hit just the right spot, just the right price-point to know you’re getting something high-level while also being able to get it again.
Wine is a great option for this for many reasons, perhaps not the least of which is the previously-stated capacity to age and accrue value. Of course, it can’t just be any wine, but some wines do have a particular advantage up their sleeve…
A cache of cachet
Ah yes, we return to that key word from just a moment ago – prestige! Not to diminish at all the fame and glory of the greats from all other parts of gastronomy, as from whisky to brandy to beer and grappa, all those famous houses have earned their respect and their high status reputations.
There’s not a lot of doubt that wine remains for many the blue riband alcoholic product, the most desirable, the most suave, the most cool, the most, well, classy option. The great labels of the wine world carry that je ne sais quoi about them still, just that little something extra. Who knows why – the pet theory of this writer is to do with its medium-strength alcohol content, making it perfect for certain kind of drinking speed that might be termed mid-speed quaffing; it also surely has something to do with where wine is made, however, and its association with that indefinable easy elegance synonymous with the Mediterranean.
Whatever it is, there is no doubt that a really fine wine has its own vibe, even within the world of prestige drinks, and one that’s sure to be appreciated by any client.
Our Bestselling Amarone Wines
But that’s quite a list!
It sure is. Coming up with the perfect gift in any situation is undeniably challenging; one to satisfy all of these conditions? Well, that’s considerably tougher! Fortunately, we here at Vineria all’Amarone have an answer – and, well, the clue’s in the name….
Amarone – the perfect gift!
An exceptional bottle of Amarone della Valpolicella makes a fantastic gift for a client. It’s a big, bold, rich red wine which, nonetheless, is renowned among big red wines for its acidity and freshness. What does this mean? Well, this balancing effect on the other things going into the flavour profile (tannins, terpenes and so on) is absolutely crucial for producing a really fine wine, as without it the final product might come across as jammy or flabby (of course, an excessively high ratio of acidity-to-other ingredients might make the wine sharp and sour; fortunately, Amarone is absolutely full of all of the other things!). But that’s not the only benefit of higher-than-average acidity however, as a somewhat lower pH is considered one of the pre-requisites for long aging capacity in red wine – and Amarone is, on average, as good an ager as the best of them.
Added to all of this you have Amarone’s typical price-point, which is generally just about expensive enough to make it special (not least because, due to the appassimento method, you’re paying for more high-quality grapes per bottle) without overpaying for the premium on bottles from famous regions such as Bordeaux, Burgundy and Champagne.
Which brings us to the final point: Amarone is not just a prestigious name in the world of wine, but a trusted one too. It tells you that you’re getting a wine that is both friendly and refined, is generous with flavour but is also capable of extraordinary depth and subtlety, especially as time goes by. It’s one of the truly great labels of Italian – and indeed European – red wine, and yet is still relatively undervalued by the international wine markets. It hits so many of the buttons you might want to consider when thinking about giving wine as a gift – and if you want to build that special brand connection with a client, to show your appreciation in a way which increases your chances of doing future business, it’s as perfect a wine as you’ll likely find out there to really make that statement, to get you – and your brand – remembered.
So next time you have a client you really want to build something with, or if you just want to say thank you with your own special stamp on it, consider giving them a bottle of Amarone della Valpolicella, a wine that says more than words can.